THE ART OF PROMOTION
In today's volatile marketplace, creatives face many challenges. To survive and call attention to their brand, they need to produce memorable promotions that are not only keenly strategic but also highly innovative from a production standpoint. This insightful lecture by author and artist Lisa L. Cyr will assist designers, illustrators, artists, and photographers in breaking through the competitive landscape with engaging and thought-provoking promotions that will successfully capture the attention of any audience. Brand development, entrepreneurial initiatives, public relations strategies, collaborative endeavors, and lucrative market venues for the future will also be explored. The architecture of the once typical promotional brochure is evolving and this lecture will inspire all to think outside the box. Cyr’s latest books Innovative Promotions That Work, The Art of Promotion, Brochure Design That Works, Graphic Design That Works, and The Little Book of Big Promotions will be available for viewing. Participants are encouraged to bring their current promotional collateral for consideration in future book and editorial projects.
Duration: 2.5 to 3 hours
AV Requirements: Digital Projector, Monitor Cable, Large Screen, Electronic Pointer, Extension Cord, Microphone, & Large Table for Display of Materials.
Portfolio Reviews: For an additional fee, one-on-one or group portfolio reviews can be done after the lecture.
Schedule a Lecture, Exhibition or Event
