Consumers are blitzed with millions of images everyday. Companies hoping to grab a consumer’s attention need a memorable, eye-catching design. Graphic Design That Works looks at examples of logos, identities, promotions, brochures and magazine design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution. Whether you’re a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
$40.00 US
9” x 11”
Hardcover
$25.00 US
9” x 11”
Paperback