PROMOTIONAL STRATEGIES WORKSHOP
This insightful, hands-on workshop by author and artist Lisa L. Cyr will assist designers, illustrators/artists and photographers in breaking through the competitive landscape with engaging and thought-provoking promotional initiatives that will inspire, motivate and most importantly, get response. The lecture will include such topics as: Identifying Your Brand & Target
Market, Analyzing the Competitive Landscape, Direct Mail Strategies & New Business Development, Integrated Marketing Initiatives, Building and Maintaining a Mailing List, Exploring Innovative Production Techniques, Creating Signature Applications, Public Relation Strategies, Getting Features in Books and Magazines, Producing a Media Kit, Writing Press
Releases, Web-based Promotional Strategies, Testing, Implementation, and Follow-up Procedures. Each student will also get a personal portfolio review. Cyr's latest books Innovative Promotions That Work, The Art of Promotion, Brochure Design That Works, Graphic Design That Work and The Little Book of Big Promotions will be available for viewing. Participants are encouraged to bring their current promotional collateral for consideration in future book and editorial projects.

Duration: Monday to Friday 9:00am to 12:00 and 1:00pm to 5:00pm (Five all-day sessions)

AV Requirements: Digital Projector, Monitor Cable, Large Screen, Electronic Pointer, Extension Cord, Microphone, Large Table for Display of Materials and Art Tables for students to work.

Supply List: A supply list will be sent prior to the first day of class.

Portfolio Reviews: Included in the workshop.

Hartford Art School: Limited Residency MFA in Illustration Program
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Marywood University: MFA Master's with the Master's Program
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SPEAKING EXPERIENCE