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Marketing Your Art

This insightful distance-learning course assists designers and illustrators in breaking through the competitive landscape with engaging and thought-provoking promotional initiatives that will inspire, motivate and most importantly, get response.


Branding, new business development, target marketing, integrated cross-media strategies, public relations, collaborative endeavors, social media and viral initiatives as well as entrepreneurial approaches are just some of the topics covered.


The instructor, Lisa L Cyr,  will work with each student to develop promotional materials for their creative business. The goal is to not only assist students in elevating their brand but also guide them in properly positioning themselves in the creative marketplace.


The role of the designer and illustrator is evolving and this distance-learning course will inspire all to think outside the box when it comes to marketing and self-promotion. Students see this course as an opportunity to do something really extraordinary, making an impact on their careers for years to come.



Deadlines + Reviews:

Intro Presentations:

Sat Jan 20

10am to 1pm EST

Midterm Projects Due:

March 2 in DROPBOX

Midterm Individual Reviews:

March 4 and 5

6pm to 7pmEST

7pm to 8pmEST

8pm to 9pmEST

Appointment times will be sent in DOODLE.

Final Projects Due:

May 10 in DROPBOX

Final Review:

Sat May 11

10am EST


About Me:

Your About Me should include a head shot (photo or illustrated)

Write one to two paragraphs about your work. 

Check out some of the About Me Pages from former students.


Personal Identity System:

Your Personal Identity System should include a business card, letterhead, #10 envelope and thank you card. Print them on actual stationery paper so I can see the color, finish, weight, etc.  

Business Card: 3 1/2" x 2", 2" x 3 1/2" or create a custom size


Letterhead: 8 1/2" x 11"

Envelope (#10): 9 1/2" x 4 1/8"


Thank You Card(s): Make sure to fit inside a commercially available envelope (custom envelopes are costly)


Video Presentation:

Video Presentation should not be a demo but promotional in nature. It must also drive traffic to your website, announcing or launching work that you are promoting.  Music should be royalty-free or self-generated. 

FOR VIDEO REVIEWS: Post your video on YouTube as a PRIVATE video or Vimeo with a private password for my review only, using my email for access.

A high definition version can be posted on YouTube. 
See past examples by other MFA students.




Electronic Portfolio to be presented as a website, including at least 20 pieces, your bio with headshot, press, client list, exhibitions and links to your social media sites and blog, etc. Also include a contact page without an info request prompt. Make sure the site is brand-aware and is cohesive with other promotional material. 


Curriculum Vitae + Client List:

Your Curriculum Vitae should be updated and professionally designed on your letterhead. Include your education, work experience, teaching and speaking experience, relevant books and articles written, exhibitions, awards, press etc.  In addition, add a Client list as a separate sheet.


Social Media:

Create a Social Media presence on the web that is specific to your business Facebook, Linked-in, Instagram, Twitter, etc.


To start building a profile, include at least two entries that incorporates a pic/link in at least 3 social media platforms of your choice. 


Teaching Package, Launch Promo or Media Kit: select one

Teaching Package: updated, targeted to each application and professionally designed on your letterhead in a electronic PDF format. Include your CV, cover letter, 15-20 samples of your work and the same of your student work along with a teaching statement. Bio and client list can also be included.

For art teaching jobs, go to College Art Association online.

Launch Promotion: Develop a promotion to launch your creative business.

Media Kit (Print or Online)
Develop a media kit to have as a download or mail-away for the media.

Free Resources:

Format: Throughout the semester, students work independently in their own studios with the assistance of the instructor. Formal video conferencing meetings are conducted with each student at the beginning, midterm and end of the semester to discuss goals and review in-progress as well as final projects. Email and/or phone is used for project feedback at any time throughout the semester. Submitting work in-progress is highly encouraged.

Feedback: Please use file sharing services like DROPBOX to share your work in progress, including a note as to what has been updated and your comments on the project.


Book: You will be using Innovative Promotions that Work as your text and resource throughout the class. It will help you out a lot with your projects. 


Rediscovering Your Creative Self Podcast:

The weekly audio series focuses on developing a relationship with the creative spirit that resides within and making daily lifestyle changes that enhance creativity to build a more creative and playful mindset.


Throughout the audio program, I explore topics such as battling the inner critic, handling creative block, working through anxiety and self-doubt and interrupting the patterns that bind. The program  also covers managing fears, seeing mistakes as rites of passage, knowing when to open and close doors, riding the wave of triumphs and tribulations, avoiding distractions and coping with naysayers that keep one from seeing the light that resides within.

Laptop, notebook, portable drive/storage, camera/video if choose to use them in your promo work. Make sure to have available quality digital files of your work to utilize in your promotional materials. You will need a gmail to see private videos on YouTube.

Online Rules:
1. To make sure our Live sessions begin on time, please sign in a minimum of five minutes before your start time.

2. For a high-definition experience, use a regular computer/laptop for all video conferencing. Ipads and cell phones lack the bandwidth necessary to have a quality experience, as both voice and video will be undesirable.

If your computer DOES NOT have a microphone, you can use the audio on your phone while video conferencing. 

3. Make sure that your camera is on and your mic is on mute when you are not speaking or presenting. This will keep background noise to a minimum.

4. Checking e-mail or any multitasking during class sessions is prohibited. We are trying to create an engaging experience for you. We need your full attention and participation.

5. Recording classes and videos is strictly prohibited. Please respect the privacy of your classmates and the content being shared.

6. Make sure you are prepared for each LIVE session. Have your coffee, water, notebook, writing utencil, and all the necessary work that needs to be shown at the ready.

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